Camera Phone wars: Nikon v Apple
If smartphones are the new compacts why don’t camera brands make them too?
Broadly speaking there are two types of people in this world – those who make things happen, and those who have things happen to them. Although it may not always be easy, we can choose which of those we are going to be, and more often than we realise.
Will we be self-determining and take responsibility for our own life, or will we allow ourselves to suffer the consequences of others’ actions? We each make that choice, consciously or not, every day.
If the main camera brands are feeling slightly sorry for themselves because the smartphone, that merciless hatchling of an evil electronics industry, has deep-fried the still-beating heart of their compact camera market, perhaps they need look at themselves to see what they can do to change the situation.
It certainly seems ridiculous that brands with no credibility in the photographic market have stolen the show from the traditionally trusted names. Had you asked anyone ten years ago whether they would prefer their most-used camera to be made by Canon or Apple, HTC or Samsung the answer would almost certainly have been the camera brand – but look how things have turned out.
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